From Olivier management until today
Following Laug's death, entrepreneur Giancarlo Rossetti (known as "Olivier") took over as president of the company. Olivier called upon Laura della Croce di Dojola to work with him, making up a team of three designers and two communication managers. The company, with 83 collections of high fashion and luxury ready-to-wear, started again using the drawings left by the designer.[24]
From the collection of sketches left by Laug, Olivier developed new collections. Olivier proposed a line of ready-to-wear clothes very similar to a luxury product, almost high fashion. The house also launched a line of women's clothes at a lower price: the "André Laug Chic" line was distributed to nearly 230 stores in Europe. Japan and North America.[25] The brand also debuted on television: Laug created the yellow dress of the Ferrero Rocher chocolates commercial.[26] His chiffon blouses were sold to three million lire (approx. US$1800 at the time) in stores in New York, Washington, Palo Alto, Houston and Palm Beach.
"We are the last, along with Yves Saint Laurent, who can ask such figures: rather than sell an item for 1 million liras, I'd prefer to swallow it."
In the nineties and early twenty-first century, the US remained the primary market of the company, along with the Middle East. In 2005, Rossetti died in Rome, and the company passed to his heirs. In addition to fashion, the company also sells wedding dresses (robes de mariée). In 2015 the André Laug company moved to a new showroom in Rome in Rampa Mignanelli, close to Spanish Steps.
Some André Laug dresses are preserved at the MET - Metropolitan Museum in New York.
