Anchor is a brand of dairy products that was founded in New Zealand in 1886, and is one of the key brands owned by the New Zealand–based international exporter Fonterra Co-operative Group. In Malaysia, Singapore and Taiwan, Fonterra uses the Fernleaf brand instead of Anchor.[1]
Anchor by Fonterra
Historically, the Anchor brand of milk products in New Zealand was owned by the New Zealand Dairy Group, which merged with Kiwi Co Operative in 2001 to form Fonterra.
As the merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor, in the New Zealand market. This did not affect the brand internationally. The brand was sold to what is currently Goodman Fielder.
Between 2001 and 2005, Fonterra grew one of their smaller milk brands which was originally only available in the South Island of New Zealand, 'Meadow Fresh Milk', into a nationwide brand which provided good competition to the Anchor brand of milk products.