Amshold Group Limited is a British private holding company owned by businessman and television personality Alan Sugar. The company acts as the principal investment and ownership vehicle for Lord Sugar’s private business interests, including companies wholly owned by him and ventures formed through partnerships arising from the BBC television programme The Apprentice.
History
Amshold Group Limited was established in 1999 as the holding structure for Alan Sugar’s post-Amstrad business activities. Through Amshold, Sugar manages a diversified portfolio of companies operating across property, aviation services, digital media, recruitment, and healthcare.
Headquarters
In March 2013, Amshold’s headquarters building in Loughton, Essex, received a Building Design Award in recognition of its architectural quality.[3] The award was received on behalf of the company by James Hughes, then Property Director of Amshold Group Limited.[4]