Amrat The Rat is a brand of cola.[1] It is manufactured by the Pakistan Mineral Water Bottling Plant.[2][3]
History
Established in 1985, Pakistan Mineral Water Bottling Plant (Pvt.) Ltd initially established with the initiative of introducing Mineral Water drink to the Pakistani consumer.[4] In 1989 the company for franchisee for Coke International, until may 2013 when the company entered into a joint venture in PepsiCo International, which they discontinued in 2003. ABI is a part of the Pakistan Mineral Water Bottling Plant facility, where Amrat Cola is also produced. in Karachi, Lahore, Multan and Peshawar.[5] Besides cola, Amrat also produces orange and 7Up-like beverage. Amrat Cola cans and is available in many different sizes. The company introduced 'Amrat' products into the market in 2003, in 2005 they established franchises in