American Brands

Fortune Brands was a holding company founded in 1969 as American Brands, renamed in 1997 and split apart in 2011.[1] The corporate headquarters was in Deerfield, Illinois, in the United States. The company had diversified product lines. It announced on December 8, 2010, that it would focus on its liquor business, and spin off or sell other parts of the company including home furnishings, hardware and golf products.[2][3] The company sold its Titleist and FootJoy product lines to the South Korean sportswear corporation, Fila. On October 3, 2011, it split the remainder of its business into two publicly traded companies: Fortune Brands Home & Security[4] and Beam Inc. On January 13, 2014, Suntory (headquartered in Osaka, Japan) announced it would buy Beam Inc. for about $13.6 billion.

Former divisions

Tobacco

American Tobacco Company was the original division of American Brands. American Tobacco was sold to British American Tobacco in 1994.[8]

Insurance

American Brands acquired Franklin Life Insurance in 1979. It sold the company to American General in 1994.[9]

ACCO

In 1987 American Brands acquired ACCO, a holding company which owned several office supply subsidiaries. Stapler manufacturer Swingline, Inc., which American Brands had acquired in 1970, was combined with ACCO. In 2005, the company spun off ACCO to shareholders, and immediately thereafter ACCO merged with General Binding Corporation. This merged company is now known as ACCO Brands.[10]

Golf

The Acushnet Company, purchased in 1976, became American Brands' golf division. It produced golf balls, shoes, and clubs under the Pinnacle Golf, Titleist, FootJoy and Cobra Golf trademarks. The Acushnet Rubber division, which was Acushnet's original business, was sold off in 1985. Cobra Golf was sold to Puma AG in March 2010, and the other golf brands were sold to Fila in 2011.

Home and hardware

The home and hardware division reached annual sales of over $4 billion, from Waterloo Industries, Moen faucets, Fypon, Therma-Tru doors, Simonton windows, Master Lock, American Lock, and Vista Window Company, Western Division. Many of these operations passed to Fortune Brands Home & Security when the company was split.

Spirits

Fortune Brands had a stable of well known spirits brands, led by Jim Beam, which it had purchased in 1968.[11]

In July 2005, Fortune Brands and French spirits company Pernod Ricard acquired over 25 additional spirits and wine brands from British holding company Allied Domecq. In November 2007, Constellation Brands announced a purchase of Fortune Brands' wine operations for $885 million USD, a transaction that added 1500 acre of vineyards, several major brands such as Clos du Bois, and 2.6 million cases per year of "super-premium" class wine production.

After the other product lines were sold and spun off, the remaining spirits business became Beam Inc.

industry	Conglomerate
fate	Split
predecessor	American Brands
successor	FILA Korea, Fortune Brands Home & Security, Beam Inc.
foundation	1969 (as American Brands)
defunct	October 3, 2011
location city	Deerfield, Illinois
location country	U.S.
area served	Worldwide
key people	Bruce A. Carbonari (chairman of the board & CEO)
products	Moen Master Lock Jim Beam DeKuyper Knob Creek Vox vodka El Tesoro tequila
revenue	$ 6.695 billion (2009)
operating income	$ 505.20 million (2009)
net income	$ 242.80 million (2009)
assets	$ 12.370 billion (2009)
equity	$ 5.106 billion (2008)
num employees	24,248 (2009)

History