Alta Motors was an American manufacturer of off-road and dual-sport electric motorcycles based in Brisbane, California.[1]
History
Derek Dorresteyn, whose family has a long presence on the San Francisco motorcycle scene, started working on a bespoke electric bike in 2007.[2] He partnered with industrial designer Jeff Sand and entrepreneur Marc Fenigstein to found BRD Motorcycles in 2010. The acronym's meaning was only known to the founders and never disclosed.[3]
In 2011, Alta hired Viktor Pritzker, a former director of sales at Vectrix.[4] In 2013, Tesla co-founder Martin Eberhard joined the company's advisory board.[5]