Alpen (food)

Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.[1]

History

Weetabix cereals in the UK created Alpen muesli cereal in 1971.[2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts.[3]

In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003.[2] It appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.

In North America, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores.

Related cereals and products

In the UK, Alpen has created several varieties, including:

Currently, Alpen produces Alpen Original and Alpen Original (No Added Sugar).

In both the U.S.and Canada, Alpen varieties are:

As of December 2009, the U.S. Alpens were reformulated to an all-natural formula, discontinuing the use of added vitamins, minerals and organic grains.

In the past, several non-muesli Alpen cereals debuted under the Alpen brand. While most of these cereals have undergone changes in name only, here is a list of cereals which at one point were in the Alpen division of Weetabix, along with date of name change.

As a brand extension and a reaction to consumer appetite for whole grain snacks, Weetabix introduced Alpen whole grain cereal bars, which include varieties of several fruit flavours. As of January 2025, the lower-calorie Alpen Delight line, which replaced the Alpen Light line in 2023,[4] includes:[5]

The Alpen Bars line includes:[6]

The following flavours have been discontinued:[7]

Alpen Original

Alpen Original (No Added Sugar)

Alpen Chocolate

Alpen High Fruit

Alpen High Fibre

Alpen Original

Alpen No Added Sugar

New Alpen Apple Spice was introduced in Canada in 2010, featuring three whole grains, apples, toasted soy nuggets and flax seed, with 500 mg of Omega ALA.

Alpen Wheat Flakes (formerly Advantage cereal) — 2004

Alpen Crunchy Bran (formerly Crunchy Bran cereal) — 2004

Chocolate Brownie

Salted Caramel

White Chocolate Raspberry & Shortcake

Chocolate, Caramel, & Shortbread

Chocolate Honeycomb

Raspberry Rocky Road

Strawberry & Yogurt (red)

Fruit & Nut with Chocolate (brown)

Coconut with Chocolate (blue)

Alpen Apple, Blackberry, & Yogurt Bars

Alpen Apricot & Yoghurt Bars

Alpen Trail Bars Fruit & Nut

Alpen Trail Bars - Chunky Nuts

Alpen Trail Bars - Big Berries

Alpen Light - Citrus Fruit Bars

Alpen Light - Chocolate & Fudge

Alpen Light - Double Chocolate

Alpen Light - Summer Fruit

Raspberry & Yoghurt (pink)

Alpen Light - Chocolate & Orange

Alpen Light - Apple & Sultana

Alpen Light - Jaffa Cake

Alpen Light - Cherry Bakewell

producttype	Muesli
currentowner	Weetabix
country	United Kingdom
markets	United Kingdom United States Canada
introduced	1971
website	alpen.co.uk

History

Sugar and whey content

See also

External links

References