Alexander Waddington Oakes (born November 1968) is a British businessman, and the co-founder and an executive of Behavioural Dynamics Institute and SCL Group (formerly Strategic Communication Laboratories), the parent company of Cambridge Analytica and her sister AggregateIQ; the companies became known to a wider audience as a result of the Facebook–Cambridge Analytica data scandal involving the misuse of data. From the early 1990s, Oakes' companies, operating under succession of names, were contracted to assist political campaigns and governments in a variety of countries.
Early life
Alexander Oakes' brother Nigel John Oakes was also an executive (CEO) with SCL Group/Cambridge Analytica.[1]
Career
In 2005, Oakes co-founded the London-based SCL Group (formerly Strategic Communication Laboratories), along with his older brother Nigel Oakes and Alexander Nix, described as a polo playboy whose father Paul David Ashburner Nix also became an investor in the company.