Alagang Kapatid Foundation, Inc. (formerly known as Operation Tulong Bayan) is the corporate social responsibility organization of TV5 Network Inc. Offices are located at the TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong.
History
ABC Development Corporation's (now TV5 Network, Inc.) social responsibility began after the acquisition of the conglomerate to businessman Antonio "Tonyboy" Cojuangco, Jr. in 2004. Cojuangco then organizes its program through the Corporate Affairs department named as Operation Tulong Bayan.[1] However, the project came to a hiatus after the massive layoff of the conglomerate's employees in 2007.
When ABC was acquired in turn by PLDT's MediaQuest Holdings from the joint consortium led by the Cojuangco group and Malaysian media conglomerate Media Prima Berhad, TV5 organizes its socio-profit organizations named as Alagang Kapatid Foundation, named after TV5's health program with a same name. In coordination with its affiliates under the MVP Group of Companies it was able to initiate relief operations and livelihood programs to some impoverished towns in the country.
Alagang Kapatid Foundation kept is synergies with these affiliates in relief operations, especially when TV5 organizes two telethons in the past two years namely: The Tulong Kapatid telethon of December 10, 2012, when they are able to collect P100 million in 6 hours (18:00 - 24:00 PST) to help the victims of