Adore Beauty is an Australian beauty retailer.[1] The company was founded in 1999 by Kate Morris and James Height and is based in the suburb of Northcote in Melbourne, Victoria.[2] It was listed on the Australian Securities Exchange in 2020. For most of its history, Adore Beauty operated as an online-only e-commerce business. It opened its first physical stores in 2025. The company also owns the Ikou wellness and skincare brand.
History
The company was founded in 1999 by Kate Morris, a 21-year-old business student, and her boyfriend James Height.[3][4] Morris used savings and an A$12,000 loan from Height's parents to start the business, which she ran out of her garage.[5]