AYR (All Year Round) is an independent clothing brand that is known for its jeans, which are made in Los Angeles,[1] and its elevated basics.[2] The brand was launched online in 2014.[3] Maggie Winter is the brand's co-founder and chief executive.[2] In 2020, the company adopted a fully distributed operating model with a small team that works across three time zones.[4]
AYR has been featured in Vogue,[5] The New York Times,[1] New York Magazine,[6] Esquire,[7] GQ,[8] and Forbes.[9]
References
- The Best Women’s Jeans The New York Times, 2025-07-17, retrieved 2025-10-01^
- How Brands Are Taking On Quince The Business of Fashion, 2025-08-20, retrieved 2025-10-01^
- Kristen Philipkoski. How Fashion Brand AYR Stayed Small To Get Big During The Pandemic