The AMC AMX/3 (alternate spelling: AMX III) is a mid-engine sports car produced by the American carmaker American Motors Corporation (AMC), which was presented to the Italian press in March 1970 and was to be produced in Germany by Karmann starting in 1971. AMC wanted to compete with the similarly designed De Tomaso Pantera that Ford marketed in the United States. The car's body and drivetrain were originated and developed by AMC, and Dick Teague designed the car. AMC consulted and partnered with Italian suppliers to build the chassis and suspension. The design was falsely attributed to Giotto Bizzarrini, but only specific components. Italdesign and Autocostruzioni S.D. were involved in the development. the car never reached mass production after the official presentation. After half a dozen vehicles were built, AMC abandoned the project without giving any reason.
Several attempts to revive the design were unsuccessful, including a limited production license proposal, branded as the Bizzarrini Sciabola without AMC's involvement. Later, an AMC AMX/3 chassis formed the technical basis for the 1972 Iso Varedo concept car.
Background
The AMX/3 was developed partly to counter AMC's marketing and business difficulties. As the smallest of the four major American car companies, AMC had suffered significant losses in the first half of the 1960s,[1] which was explained by an undemanding model range perceived as "staid".[2] Near the end of the 1960s, AMC refocused on younger buyers with sporty variants of AMC's models. Introduced for the 1968 model year, the pony car Javelin was three years after the Ford Mustang, which originated the sports cars category.[3][4] The Javelin-derived two-seat AMX received good reception as a muscle car, but sold less than expected.[5] The Chevrolet Corvette was the only other two-seat car at the time with an established reputation, and possibly the AMX's stylistic proximity to the Javelin.[6]
Management had been pursuing the goal of adding a high-performance sports car with a mid-engine to the model range since 1968 to give the AMC brand a sporty image.[10] This was triggered by the motor racing successes of the Ford GT40, which Ford used for advertising.[2][4][11] The marketing opportunities also prompted General Motors to develop the 1968 Chevrolet XP-880, or Astro II concept car.[12][13] In the spring of 1968, AMC initially showed the stylistically De Tomaso Mangusta-influenced AMC AMX/2, which was a show car with no prospect of series production.
In the autumn of 1968, the decision was made to produce the AMX/3 in series. Its primary rival was the De Tomaso Pantera, which was still in development at the time,[5][15][16] of which it was already clear that Ford would distribute the Pantera in the United States through its dealer network.[17][18]
After several prototypes were produced, AMC had promotional photos produced in March 1970 in front of the Colosseum in Rome.[19] AMC presented the car to the Italian press in Rome on 23 March 1970 and to the American media in New York on 4 April 1970.[20] Both events were one day before the local presentation of the De Tomaso Pantera. From 5 April 1970, the AMX/3 was displayed at the New York Auto Show, where the Pantera also debuted. In support, Giotto Bizzarrini drove a few demonstration laps at the Michigan Speedway.[21][22] A little later, AMC abandoned the AMX/3. No reasons for the abandonment were given. By then, AMC had invested about $2 million in the project.[23][10][24]
Model designation
The abbreviation AMX stands for American Motors Experimental (mutatis mutandis: an experimental model of the American Motors Company).[25] From 1968 onwards, AMC used the name for a series-produced front-engined sports car. At the beginning of the development phase, the mid-engined coupé was given the designation AMX/3; it was intended as the sales designation of the production model that was not realized. The 3 - for the third experimental vehicle - was typographically mostly connected with a slash. This lettering can be found on some prototypes. However, AMC deviated from it and used the styling AMX III on one prototype.[26] A contemporary sketch shows a vehicle with the lettering AMX/K, where the K stands for the body manufacturer Karmann.[27][28]
History of development
The development history of the AMC AMX/3 is not clear in details. It started with the body design, for a chassis and a body structure were constructed in further steps within seven months[10] before a test program with several prototypes was carried out. Numerous European service providers were involved in this process, three of whom were closely connected in business at the time. Salvatore Diomante managed the automotive supplier Carbondio and, was a manager at Automobili Bizzarrini. After Bizzarrini's insolvency, Diomante took over the company's technical material and numerous design plans for Bizzarrini's cars in the insolvency proceedings and founded his company Autocostruzioni S.D. on this basis, in whose favor Carbondio was dissolved in 1969. Giorgio Giugiaro was also part of Giotto Bizzarrini's circle in the late 1960s. Both were friends with each other. When Giugiaro was looking for a technical basis for the first show car of his newly founded company, Italdesign, he chose a used Bizzarrini chassis (P 538). This became the one-off Bizzarrini Manta, unveiled in October 1968 and built at Salvatore Diomante's Carbondio company in the summer of 1968. With the AMX/3, Bizzarrini, Diomante, and Giugiaro continued their association.
Planning at AMC
The decision to outsource the development and production of the AMX/3 to European operations was made for financial reasons. Management hoped to keep production and sales prices low in this way. Series production was to be undertaken by the German coachbuilder Karmann,
Technical description
Chassis and suspension
The AMX/3 has a semi-monocoque with a central center beam and box sills.[50][62] This distinguishes the car from Giotto Bizzarrini's earlier designs, many of which have a tube frame.[63] All wheels have independent suspension on double wishbones. The rear lower wishbones are trapezoidal, and the wheel carriers (stub axle and hub plate) are cast from aluminum. Each wheel has coil springs and telescopic shock absorbers;[64] the rear tires each have dual coil-over shocks.[62]
Original vehicles
In February 1969, Diomante began building the AMX/3 vehicles. How many cars were built and which are to be regarded as original vehicles has yet to be fully clarified.
In 1971, Giotto Bizzarrini spoke of three AMX/3s being completed and two other cars almost finished at AMC's withdrawal. He did not mention any other vehicles or chassis.[61] Deviating from this, most sources today assume not five, but six original AMX/3s, to which several younger cars, inconsistently estimated in detail, were added. This is based on the assumption that by the time AMC withdrew in the spring of 1970, Diomante had largely completed a tranche of five cars - including three road-ready prototypes - and had begun building five more chassis. Of the second tranche, at least one more car was completed shortly afterward.[28][34][78][80][81]
Revivals after AMC withdrawal: Bizzarrini Sciabola
After AMC withdrew from the project in July 1970, there were several attempts to revive the AMX/3 as the Bizzarrini AMX/3 or Bizzarrini Sciabola.
1970: 30 Bizzarrinis without AMC
In the summer of 1970, AMC was prepared to let Bizzarrini build 30 AMX/3s, 20 of which were to be sold in Europe under the Bizzarrini brand, while ten others were to be supplied to AMC.[103][62] Subsequently, Bizzarrini exhibited an AMX/3 on its stand at the Turin Motor Show in October 1970.[104] This was the Torino Car called the fourth AMX/3.[67] Bizzarrini was using the model name Sciabola (English: Sabre) at this stage.[105]
Influences of the AMX/3 on later AMC models
The lines of the AMX/3 influenced the design of some of AMC's later production models. This is especially true of the distinctive hip sweep in the rear wings.
For the 1973 model year, AMC first introduced the three-door hatchback version of the Hornet compact model, whose rear wings quoted the hip sweep of the AMX/3 in a toned-down form. The rear side windows taper to a point. In the autumn of 1973, the second edition of the Matador Coupé debuted. Designed under the direction of Richard Teague, the hatchback coupe has AMX/3-inspired lines on the rear wings,[11] which are more widely displayed than the Hornet. Also comparable are the rear side windows, which were tapered in the original design but, in later years, were covered by a vinyl cover on some versions.[108] Elements of the AMX/3 appearance were also incorporated in the completely redesigned 1974 Matador coupe.[109] The U.S. magazine Car and Driver pictured the Matador coupe on the cover of the November 1973 issue and named it as the "Best Styled Car of 1974".[110]
Reception
Although the AMX/3 did not reach the mass production stage, it is not considered a "failure".[10] Many - including Richard Teague himself[11] - consider the AMX/3 the best design Teague realized at AMC.[25] For his part, Giotto Bizzarrini believes that the AMX/3 is his best design.[11] In some quarters, it has been suggested that mass production of the AMX/3 could have brought AMC many new customers and possibly saved the corporation.[11][78] In 2017, Thomas Glatch of SportsCarMarket wrote: "This car was a milestone. It was born out of a unique project that brought together some of the brightest minds in the automotive world of the late 1960s and 1970s."[24]
Inspirations and revivals
The California-registered company Sciabola Inc. has been trying to develop a replica of the AMX/3 since 2007. The company produced several bodyshells directly derived from the plastic model of the AMX/3 shown in 1969. However, more funding was needed to develop the technology. There is no record of any sales of the new AMX/3 bodies.[11][112]
Richard Teague's son Jeff, who is also an industrial designer and has worked for Ford, among others, designed the AMX/4 concept car[113] and in 2010, the AMX/5. Both vehicles are intended as homages to the AMX/3 and are said to be an evolution of its design concept. A plastic model was built; however, series production was not intended.[23]
Technical data
Further reading
- Marc Cranswick: The Cars of American Motors: An Illustrated History. McFarland, 2011, ISBN 978-0-7864-8570-3
- Winston Goodfellow: Giottos Meisterstück. Octane Magazin, Magazine Mai 2017, P. 64 ff.
- Larry G. Mitchell: AMC Muscle Cars: Muscle Car Color History. MotorBooks International, ISBN 978-1-61060-801-5
- Philippe Olczyk: Bizzarrini & Diomante. The Official History. 3. Vol 2017,ISBN 978-84-697-6659-0
- Alessandro Sannia: Enciclopedia dei carrozzieri italiani. Società Editrice Il Cammello, 2017, ISBN 978-88-96796-41-2