AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines is the Filipino division of Nielsen, providing audience measurement, market research firms, and data analytics, with a focus on media in The Philippines. Nielsen conducts audience measurements for television ratings in more settled areas of the country, including rural and urban areas, specifically focusing on audience measurement in the country's most populated metropolitan area, Mega Manila.[2][3]
As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).[4]
In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.[5]