Atelier de Production et de Création, or A.P.C., is a French ready-to-wear luxury brand founded in 1987 by Jean Touitou in Paris.
History
In 1987, Jean Touitou created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention "HIVER 1987".[1] It was only in 1989 that the labels referring to the seasons are replaced with A.P.C. labels, confirming the creation of the brand.
The brand opened several international stores including Tokyo Daikanyama in 1991 and New York Mercer Street in 1993.[2][3]
The first pieces of the A.P.C. collections were characterized by minimalist designs, clean lines, and simple patterns.[1]