Sevilla
777 Partners' first investment in soccer was to purchase a minority stake in Spanish La Liga club Sevilla FC in 2018.[3] In 2020, it elevated its share to 7.5%.[4] 777 does not legally own shares in Sevilla as its involvement is as the owner of a group called Sevillistas Unidos S.L.. The latter organization has denounced 777 for listing Sevilla as one of "Our Portfolio Brands" on its website.[5]
Sevilla had been identified by 777 Partners as an opportunity for investment due to their focus on buying and selling players under sporting director Monchi. Their investment had been greeted with suspicion due to the club's history of being owned by local dynasties.
777 Partners' investment around Sevilla was allegedly funded in part by a loan from Oleg Boyko, a Russian businessman sanctioned by several countries for reported connections to the Russian state. In 2024, Boyko allegedly demanded 777's shares in Sevilla as collateral for his loan.[6]
Genoa
In September 2021, 777 Partners bought 99.99% of Italian Serie A club Genoa CFC, the country's oldest club, founded in 1893. It became the sixth club in the league to have an American owner, and the transaction to buy the club from long-term owner Enrico Preziosi was estimated at €150 million.[7] The club hired former AC Milan and Ukraine striker Andriy Shevchenko as the club manager in November, firing him in January 2022;[8] Genoa ended the season relegated (as did another US-owned team, Venezia FC),[9] but were immediately promoted back into the top division in May 2023.
James Horncastle wrote in May 2024 that Genoa fans were not antagonistic toward 777, partly due to a history of mismanagement by Preziosi. Horncastle mentioned that Genoa had a one-point deduction for a late tax payment in their 2022–23 Serie B promotion season.
On 18 December 2024, Genoa CFC announced that new majority stakeholder Dan Șucu, a Romanian businessman and owner of FC Rapid București and Mobexpert
Vasco da Gama
In February 2022, 777 Partners bought 70% of CR Vasco da Gama, a Campeonato Brasileiro Série A club from Rio de Janeiro for R$700 million, valuing the club at R$1.7 billion. The transaction was the biggest in the history of Brazilian football, and came off the back of a change in legislation allowing clubs to adopt new legal structures by becoming limited companies and sourcing finance from private equity markets.[12][13]
Fans protested against 777 Partners in the 2023 Campeonato Brasileiro Série A season, as the club found itself in the relegation zone.[14] The team survived, and signed players including France international Dmitri Payet, but fans continued to protest, vandalizing the stadium in May 2024.
Within a month of taking over, Wander said that Vasco would have a comparable budget the next time they played city rivals CR Flamengo, one of the wealthiest clubs in Brazil. Plans to renovate the training complex were held up by municipal ownership of the land. After delays in payment, a local judge in May 2024 suspended the contract by which 777 Partners took over Vasco da Gama, in a preliminary ruling.[15]
Standard Liège
In March 2022, 777 Partners bought 100% of Standard Liège in the Belgian Pro League for €55 million.[16] The fans protested in September 2023 over what they believed to be a lack of investment and ambition.[17] In December 2023, Standard Liège was given an indefinite transfer ban by national authorities for alleged delays in paying taxes, salaries and transfer fees.[18]
In May 2024, former Standard owner Bruno Venanzi and the former owners of the club's Stade Maurice Dufrasne demanded the seizure of 777's assets in Belgium over alleged non-payment.[19] Later that month in protest against 777, Standard fans blocked the team bus from leaving the training center before a game against Westerlo, leading to the game being postponed.[20] A court ruled that 777's assets in Belgium could be seized.[21]
Red Star
777 Partners bought Red Star FC of the French third-tier Championnat National in April 2022. The club was founded in 1897 by Jules Rimet, who was later president of FIFA. The takeover was met with backlash due to the club's working-class and left-wing history, and concerns that the club would become a farm team for 777's other assets. Former presidential candidate Jean-Luc Mélenchon was one of several politicians to sign a letter published in Le Monde, stating "For us, Red Star is a common good that cannot be sacrificed on the altar of profit."[24] Éric Coquerel, the parliamentary deputy whose constituency includes Red Star's home of Saint-Ouen-sur-Seine, has campaigned for laws against multi-club ownership. Red Star won promotion to Ligue 2 in 2024.[25]
Melbourne Victory
In October 2022, 777 Partners bought a minority stake in Melbourne Victory FC of the Australian A-League Men[26] for AU$8.7 million. The following January, the club's shareholders voted in favor of allowing 777 Partners to secure up to 70% over the next five years, in exchange for AU$30 million in investment.[27]
The voluntary administration of 777 Partners' Australian airline Bonza in 2024 meant that Melbourne Victory were sponsored by AIA Group for the playoffs that year, before a long-term deal with Turkish Airlines could begin in 2025.[15]
Hertha BSC
The company took a 64.7% stake in Hertha BSC of the German Bundesliga in March 2023, after its sale by Lars Windhorst, who had been majority shareholder since 2019.[28] Due to German football's 50+1 rule, 777 does not control the club. The company faced protests from Hertha's fans.[29]
In May 2024, The Athletic reported that fans were less antagonistic toward 777 at Hertha Berlin than at other clubs in their portfolio, partly due to the controversies and low points of Windhorst's ownership.[15]
Everton bid
In September 2023, 777 Partners agreed to buy Farhad Moshiri's 94.1% shareholding in English Premier League team Everton F.C.[30] In April 2024, with the deal not complete and after the 777-owned Australian airline Bonza entered voluntary administration, Everton called upon the services of insolvency advisers Teneo.[31] Amid lawsuits against 777 Partners in other countries, the Everton Shareholders' Association wrote to Moshiri requesting that he terminate the deal.[32]
777 enlisted B. Riley Financial for advice to complete the deal.[33] According to 777's own lawyers, Wander and Pasko resigned as managers of the company on May 6, 2024, but remained as its 100% owners.[34]
