跳到正文
WorldBrand.AI

2K的争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2020

    2K承诺修正《NBA 2K21》广告位置

    公司回应

    2020年10月，2K就《NBA 2K21》中的广告位置引发的批评作出回应，表示该广告位置对玩家体验造成了其本意之外的影响。2K承诺在未来的2KTV节目中修正广告位置。此前有报道称，这款全价游戏在发售一个月后被加入了无法跳过的游戏内广告。

    品牌回应

    • 澄清 — 2K

      2K said the ad that sparked a backlash earlier this week "impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction".

    • 整改 — 2K

      2K has promised this will be fixed in future episodes of 2KTV.

    来源摘录

    • 2K has promised this will be fixed in future episodes of 2KTV.
    • 2K has issued a statement on the unskippable adverts in NBA 2K21, suggesting their placement was a mistake.
    • Yesterday's 2KTV ad placement impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction.
    来源

  2. 2019

    2K 因账号遭黑客入侵并发布种族主义内容而道歉

    公司回应

    在一起涉及 2K 的争议事件中，该公司的社交媒体账号遭黑客入侵，并被用于发布种族主义及其他冒犯性内容。2K 表示相关账号遭到入侵，谴责这些帖子，并向受到内容冒犯的人道歉。该事件被报道为一起导致冒犯性帖子的公司社交媒体账号遭黑客入侵事件，2K 的回应集中于承认账号被入侵、谴责相关内容并作出道歉。

    品牌回应

    • 道歉 — 2K

      We condemn these posts and apologise to everyone offended by the content.

    • 整改 — 2K

      2K has since gained back control of its various social media accounts.

    来源摘录

    • We condemn these posts and apologise to everyone offended by the content.
    • 2K has apologised after a social media hack of its various accounts was used to post racist comments.
    • Social media accounts across the 2K label were compromised early Friday evening.
    来源