2K controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
2K promises a fix for NBA 2K21 ad placement
Company response
In October 2020, 2K addressed criticism over ad placement in NBA 2K21, stating that the placement affected players' experience in a way the company did not intend. 2K promised to fix the placement in future episodes of 2KTV. The statement followed reports that unskippable in-game ads had been added to the full-price game a month after release.
2K said the ad placement affected players’ experience in a way it did not intend and promised to fix the placement in future episodes of 2KTV.
Company response
Clarification — 2K
2K said the ad that sparked a backlash earlier this week "impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction".
Remediation — 2K
2K has promised this will be fixed in future episodes of 2KTV.
Source excerpt
2K has promised this will be fixed in future episodes of 2KTV.
2K has issued a statement on the unskippable adverts in NBA 2K21, suggesting their placement was a mistake.
Yesterday's 2KTV ad placement impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction.
2019
2K apologizes after hacked accounts post racist content
Company response
In a controversy involving 2K, the company's social media accounts were hacked and used to publish racist and other offensive posts. 2K stated that the accounts had been compromised, condemned the posts, and apologized to people who were offended by the content. The incident was reported as a hack of the company's social media accounts that led to the offensive posts, and 2K's response centered on acknowledging the compromise, denouncing the material, and issuing an apology.
After a hack of its social media accounts led to racist and other offensive posts, 2K said the accounts had been compromised, condemned the posts and apologized to people offended by the content.
Company response
Apology — 2K
We condemn these posts and apologise to everyone offended by the content.
Remediation — 2K
2K has since gained back control of its various social media accounts.
Source excerpt
We condemn these posts and apologise to everyone offended by the content.
2K has apologised after a social media hack of its various accounts was used to post racist comments.
Social media accounts across the 2K label were compromised early Friday evening.