16 Handles is a self-serve frozen yogurt company that allows customers to create their own customized frozen yogurt desserts. It was founded in 2008 by Solomon Choi. The company's name, "16 Handles", refers to the 16 rotating flavors of frozen yogurt available at any given time and is also a play on the name of the movie Sixteen Candles.[1]
Operations
16 Handles uses a self-serve model, which allows customers to control the amount of yogurt they want and select their own toppings. After filling their cups with frozen yogurt, customers can visit the toppings bar, where they can choose from a range of options, including fruits, candies, nuts, sauces, and more. The customer pays by weight.
Over the years, 16 Handles has expanded its presence, opening numerous locations across the United States to 35 units in 2022.[2] The company has also embraced technological advancements, introducing mobile apps and advertising on social media like Snapchat.[3] It has units in New Jersey, Massachusetts, Texas, South Carolina and Florida.[2]