1+1 is a national Ukrainian language TV channel owned by 1+1 Media Group. It has the second-largest geographic reach of any channel in Ukraine, covering 95% of Ukraine's territory.
Since 1 December 2022, the original 1+1 channel is branded as 1+1 Marafon relaying United News. The rest of its output was spun-off to an emergency channel, 1+1 Ukraine, which started broadcasting on 24 December 2022.
History
1+1 was founded in August 1995, headed by its original president Alexander Rodnyansky, who acted as general director from 1996 to 2002.[1] In 2002 Rodyansky joined STS Media, and since 2004 he has been the president of that Delaware-registered Russian company.
1+1 immediately became a major force in the Ukrainian TV industry, despite early programming consisting solely of movie broadcasts. Its first broadcast was within two months of its founding, in September 1995, and since 1997 the channel has been broadcasting continuously on the Ukrainian national TV network UT-2 (, liter.: "Druhyj zahalnonatsionalnyj kanal"), with an appropriate license of the Ukrainian National Television and Radio Council.
Despite initial limited programming, 1+1 was quickly successful.