Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Breach of Marketing Partnership Leads to Damages; Million-Yuan Campaign Draws Single-Digit Traffic
In a collaboration between Golden Seed Liquor's "No.1 Seed" and the mobile game Datang Wushuang, the company unilaterally suspended the campaign and sold licensed merchandise beyond the authorized period; the second-instance court ordered it to pay RMB 280,000 in campaign fees and liquidated damages. Media also disclosed losses exceeding RMB 800 million over five years. It lost the case and must pay damages.