Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Anti-wrinkle serum false advertising fined RMB 50,000; repeatedly accused of inducing consumption
Guangdong Zhengmingming Cosmetics Technology Co., Ltd. promoted "Zhengmingming Ningshi Anti-Wrinkle Capsule Serum" with claims including "fight skin aging from the root," "one use, one softening," and "significantly improve six major skin problems in 28 days"; the Guangzhou Baiyun District Market Supervision Administration determined it was false advertising, ordered it to stop publication, eliminate the impact, and fined it RMB 50,000 (Sui Yun Shi Jian Chu Fa [2022] No. 1258). In 2023, its mask advertisement was again questioned for exaggerated efficacy and a case was opened for investigation; other consumers complained that it used rhetoric such as "skin metabolism" to induce repeat purchases. Fine RMB 50,000; case opened for investigation.