Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Livestream and male-model performance controversy
The brand’s livestream activity included male-model dancing and other attention-oriented presentation. The content prompted renewed debate over whether the company’s established shock-marketing formula had become a brand risk.
2021
Recruitment promises criticized and penalized
A recruitment advertisement promised graduates a car, housing, high salary, and romantic attention. It was criticized as sensational and was reported to have led to a 400,000-yuan regulatory penalty.
2019
“I drank it from childhood to adulthood” advertising controversy
A campaign featuring Xu Dongdong and suggestive imagery was accused of using ambiguous language and implying a beauty or breast-enhancement function. The company and the actress disputed the interpretation, while regulators investigated related advertising and reported penalties and broadcast restrictions.
2016
Bust-shaped mineral-water bottle
A packaging experiment for mineral water used a form associated with a woman’s bust and attracted criticism that it objectified women and relied on sexualized attention. Reports said the product was later withdrawn.
2013
Breast-enhancement implication in coconut-juice advertising
Promotional language suggesting that applying or drinking coconut juice could make breasts fuller was criticized as vulgar and potentially misleading for an ordinary food product. Local authorities were reported to have investigated the matter.
2009
Suggestive fruit-drink advertising complaints
Outdoor advertisements for pomegranate juice and other products used phrases with sexual double meanings. Public complaints were followed by reports that the advertisements were ordered to stop and that the company received an initial fine.