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Innovation Co., Ltd. controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2019

    Sommarøy controversy

    Innovation Norway was criticized after helping produce and distribute a spoof news story about Sommarøy that was initially treated as legitimate reporting. The episode raised concerns about transparency, the use of news conventions in advertising, and the verification of claims in public tourism promotion. The agency apologized and said it would strengthen scrutiny of its routines.