New Oriental controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Oriental Selection management and Dong Yuhui dispute
A public dispute around presenter Dong Yuhui and the Oriental Selection management team triggered intense online criticism concerning internal communications, credit for content, and the treatment of a highly influential presenter. Yu Minhong apologized for management problems, while former CEO Sun Dongxu defended the company and criticized aggressive fan behavior. Sun subsequently left the leadership role, and Yu temporarily assumed additional executive responsibility. The episode highlighted the reputational, governance, and concentration risks of a creator-led commerce business.