Song Hye-kyo controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
Public discussion surrounding divorce and endorsements
Media coverage considered whether Song’s divorce from Song Joong-ki might affect brands associated with the couple. The available material describes advertiser uncertainty and internal review, not a confirmed scandal finding or universally reported contract termination.
2016
Dispute over post-contract jewellery advertising
Song Hye-kyo reportedly sued a jewellery company for continuing to use her likeness and promotional material connected with Descendants of the Sun after the reported expiry of her endorsement agreement. The advertiser argued that its sponsorship agreement with the production company authorized use of programme images. The dispute concerned publicity rights, endorsement contracts, sponsorship terms and copyright-related permissions.