Dove controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2017
Body-wash advertisement criticized as racially insensitive
A short Facebook video appeared to show a Black woman removing clothing and becoming a white woman, followed by an Asian woman. Critics interpreted the sequence as suggesting that Dove body wash could 'wash' Black skin white. Unilever apologized and removed the advertisement, saying it failed to express the intended message of racial and cultural diversity.
2017
Body-shaped limited-edition bottles draw criticism
A limited-edition body-wash packaging concept used bottles associated with different body shapes. Critics argued that the execution reduced body diversity to a set of commercial packaging types and placed additional pressure on consumers to identify with a particular shape.