Zhouliufu controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Fine silver bracelets fail spot check; company disputes testing method
In May 2026, regulators fined Zhou Liu Fu and confiscated proceeds over the sale of substandard fine silver bracelets. The company said surface testing was affected by oxidation and that destructive re-testing of the same batch passed. This entry preserves both the penalty and the company's objection.
2025
Penalized by regulators for publishing false advertising
In October 2025, the relevant Zhou Liu Fu business entity was fined 2,025 yuan for publishing false advertising. This is a specific advertising enforcement action, separate from the prize-sale penalty in the same year.
2025
Fined 50,000 yuan for improper prize-promotion sales
In November 2025, a Zhou Liu Fu operating entity was fined 50,000 yuan for improper prize-promotion sales. This is a separate marketing enforcement matter from the false advertising penalty imposed in October of the same year.
2024
Consumers question purity of 18K jewelry; brand requests re-inspection and proof of origin
In 2024, consumers questioned the purity of Zhou Liu Fu jewelry after non-destructive testing, and the brand disputed the testing method and the provenance of the goods; the original certification body suggested sending the items back for re-inspection. The cited reports provided no final ruling or destructive-test conclusion, so a single spectral reading is not treated as proof that all products were adulterated.
2023
Store penalized for reverse rounding in violation of clear pricing rules
In November 2023, the relevant Nantong store was fined 1,000 yuan for reverse rounding and for violating clear pricing regulations. The incident is limited to that store enforcement action.