Kanebo controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
“Makeup to live” advertising controversy
A KANEBO advertisement using the phrase “makeup to live” attracted criticism from viewers who interpreted it as reinforcing pressure on women to wear makeup or suggesting that makeup is necessary for social survival. Commentary also noted that the intended message about self-expression and different ways of living was not immediately clear to all audiences.
2013
Rhododenol-related skin-depigmentation crisis
Kanebo recalled a range of skin-brightening products after users reported uneven depigmentation associated with products containing Rhododenol. The episode generated criticism over product safety, communication, customer support, and the responsibilities of Kao as parent company. Kao subsequently announced deeper integration of research, production, quality assurance, and other operations.
2013
Rhododenol depigmentation controversy
Kanebo Cosmetics recalled a large number of products containing Rhododenol after consumers reported white patches and uneven depigmentation. The company halted sales, investigated reported cases, provided medical and customer support, and faced criticism over its product-safety monitoring and communications. The incident became a major Japanese cosmetics-industry safety case.