Marlboro controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Criticism of I AM Marlboro promotions
Campaigners criticized reported I AM Marlboro activities, including youth-coded creative material and purchase-linked prizes, arguing that the promotions were inconsistent with public-health commitments and could attract younger consumers.
2014
Allegations of youth-oriented tobacco marketing
Anti-tobacco organizations accused Philip Morris International of breaching its own ethical commitments through Be Marlboro advertising, events and online materials that appeared directed toward young adults and potentially appealing to minors.
2013
Ban of Be Marlboro advertisements in Germany
German authorities banned promotional images from Be Marlboro after finding that their presentation of attractive young people, risk-taking and social confidence encouraged children as young as 14 to smoke.